FOR IMMEDIATE RELEASE
Posted: Apr 13 2014
SUSTAINABLE MEETS SEXY WITH THE LAUNCH OF
IT’S ALWAYS SUMMER SOMEWHERE...
Gone are the days of eco swimwear being “granola,” “hippie” and “boring.” Designer Vanessa Rivers is soon to launch the new sexy, sustainable swimwear line SUMMERLOVE SWIMWEAR. Inspired by her travels, surfing and love of Santa Barbara, the California beach town she calls home, this fresh, new line of mix and match separates makes going green fun, flirty and affordable. All swimwear is produced in California and designed with a new advanced sustainable techno-fabric made with ECONYL -100% regenerated polyamide fiber from post-consumer materials -which is luxuriously soft and very durable, offering a wide range of benefits that are set to revolutionize the swimwear industry.
SUMMERLOVE SWIMWEAR’S E-Boutique will open SPRING 2014 at www.summerloveswimwear.com offering worldwide shipping and affordably priced eco luxury swimwear separates from $68 as well as chic vintage beach cover-ups from $88. Each swim separate comes in a reusable organic eco swim bag and will be shipped in recycled mailers. SUMMERLOVE SWIMWEAR is also a proud member of 1% FOR THE PLANET, joining companies such as CLIF Bar, FIJI Water, and Patagonia, who believe that health and wellness come from the environment, that business is responsible for positive change and that we can leave this planet better than we found it.
SUMMERLOVE SWIMWEAR launches its debut EcoCollection Spring 2014, inspired by a love of travel and a surfer chic lifestyle. The look is California beach babe meets jet-setting siren. “I saw a lack of alluring, eco-friendly swimwear and realized there is an important need that has not yet been fulfilled,” explains Rivers. “We have a responsibility to protect the earth for future generations. So I have aspired to create a new sustainable brand that is fun, flirty and affordable, allowing women to easily make the choice to buy green and look gorgeous.”
WHERE ECO LUXURY MEETS THE BEACH :: SUMMERLOVESWIMWEAR.COM